Purple Parking have been successfully and safely parking cars at UK airport locations for over 20 years. They have developed a sophisticated paid search acquisition programme which delivers profitable sales.

Purple Parking were keen to further improve their sales volume and profit from paid search marketing and appointed Unscrambled as their strategic partner.

Unscrambled spend time analysing the businesses historical paid search activity, making sure they fully understood what had worked, what hadn’t and exactly from where growth could be achieved.

Unscrambled then redesigned and rebuilt the paid search marketing campaign to;

• Fit with Purple Parking’s commercial objectives

• Meet with best practice

• Increase quality score and conversion rates

• Improve the ability to more closely target consumers, based on a set of key criteria

The redeveloped campaign was put live, but taking care and historical knowledge to set initial bids and budget levels. It was important to ensure that there was no dip in performance resulting from the change of campaign and management team.

During the first month of the new programme going live, Purple Parking saw their sales from paid search increase by 42%, with the cost of sale remaining static (and on target). A new record was swiftly set for the most sales achieved in a single day, despite being well past peak season.

Unscrambled have continued to work diligently, using campaign learning, data and expertise to further improve the PPC sales programme and increase the sales and profits delivered. Comparing Q1 year on year all the key campaign metrics have improved:

Oliver Inwards, Director, Purple Parking said; “Paid search is critical to our business, so it was important to find the right partner who would care about the results it delivered, as much as we do. Working with Unscrambled has been an eye opener. They have exceeded our expectations in improving our results and I know they are always looking to make the campaign work harder. Working with Unscrambled is how it should be, they know what they are doing, they keep us up to date and they deliver beyond what we thought was possible.”