Joanna Yellowlees-Bound (CEO, Erna Low) said “We had been using paid search for some time, but we needed it to be working harder for us than it was. We appointed Unscrambled to help us redevelop our existing activity, so that we would be able to drive more sales and revenue from our budget. We saw a dramatic impact on our paid search sales as soon as our new campaign went live and this has carried on into our current season. With Unscrambled’s help, we are looking forward to seeing the campaigns revenue continue to improve. ”

Erna Low has been successfully selling skiing holidays since 1932, making them one of the longest established in the business. They had been undertaking paid search for a number of years, with the channel having successfully delivered profitable leads and online sales. However, more recently paid search performance had declined and was not delivering the number of sales needed and at a cost per new customer that was too high.

Unscrambled worked closely with Erna Low to ensure their in-depth knowledge of their product and marketplace was translated into their paid search campaign, ensuring that the campaign would be able to meet their objectives and could be managed to segregate the acquisition of new customers to the business. Once the campaign was rebuilt, Unscrambled continued to work with Erna Low to help maximise the performance of the campaign and the return that it delivered.