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The Adventure Company
Eversfield Organic
The Open University
Dragoman
Erna Low
Imaginative Traveller
London School of Economics
Bespoke Brazil
consultancy

Bespoke Brazil specialise in luxury, tailor made holidays to Brazil, from Rio de Janeiro, to the Amazon Jungle and seeing Jaguars in the Pantanal.

Bespoke Brazil had previously tested using Google Adwords to drive online enquiries and sales, although their PPC campaigns hadn’t delivered the sales they needed.

Increase in website enquiries

Bespoke Brazil approached Unscrambled to help them take their Google Adwords activity from being a net cost to the business, to a source of sales and profit.

Unscrambled worked with Bespoke Brazil to adapt their specialist market knowledge into a best practice Google Adwords campaign, fitting with their business, product offering and online consumer demand.

As part of the campaign redevelopment, Unscrambled implemented detailed performance tracking, working with Bespoke Brazil to ensure that all online enquiries would be able to be tracked through to sale and revenue attributed back correctly to the original enquiry source.

Since going live, the Bespoke Brazil Google Adwords activity has delivered high quality and targeted consumers to the website and enquiry volume has increased as a result. During January, as a direct result of the PPC, enquiries from the website increased by 125%, delivering profitable sales to the business.

Simon Williams (managing Director, Bespoke Brazil) said; “We worked closely with Unscrambled to ensure that our expert knowledge of Brazil and their expert knowledge of paid search combined to deliver the right paid search campaign for us. Since going live we have seen a significant growth in enquiries and sales, which as a result of working with Unscrambled, we are now able to directly track back to our PPC, knowing how hard each pound spent is working.

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