the paid search experts

020 3289 9655

services

Paid search audit
Independent, expert and confidential. Engineered to improve performance.

Consultancy
On-tap expertise, guidance and support.

Training
On-site training for all levels of expertise.

Working with agencies
Google Rolls out Universal Analytics

by Matt O'Brien on Apr 24, 2013

Today Google has announced that it is rolling out its trial of universal analytics to all Google Analytics users.

What is Universal Analytics you ask? Google tell us that it is a way for businesses to better track and understand users across multiple devices and platforms, during their customer journey.

There is a bit of tweaking required to your Google Analytics account to get Universal Analytics set up, but nothing too onerous.

Our view: We know that consumers use a variety of different devices while they are researching and shopping online. Being able to understand the exact role that each device plays is only a good thing. It will allow clients to properly assess the value of a mobile interaction vs. one made on a tablet or a laptop and how they can best manage the user experience to deliver the best ROI.

Anything that helps clients to better understand how users interact with multiple devices can only be a good thing. Bring it on.

More information on Universal Analytics can be found here

Unscrambled produced great results in a relatively short space of time
and at great
value

The Open University

home   case studies   services   about   careers   contact   blog   privacy policy

020 3289 9655   hello@unscrambled.co.uk